Blue Bunny Ice Cream Parlor and Museum

115 Central Avenue North West

The Blue Bunny Ice Cream Parlor and Museum is now home in the historical George E. Pew building on Central Avenue in downtown Le Mars.  George Pew began his business in downtown Le Mars.  George Pew began his business in this structure in 1875, just six years after the town of Le Mars was incorporated.  His general hardware and agricultural implements company was one of the first businesses in Plymouth County and the state of Iowa

The entire building has undergone a transformation that marries both the integrity of the old building with some familiar features from our former location.  We have also added a few beautiful and exciting new elements to the Blue Bunny Ice Cream Parlor & Museum to enhance your experience.  The Parlor’s marble ice cream bar, originally salvaged from the historic M&M Bakery & Café in O’Neill, Nebraska, as well as the iconic sundae sculpture are familiar cornerstones to the parlor.  Our new location now boasts a grand staircase, private room for meetings, events and parties, and a specialty gift shop where guests can find unique items straight from the Ice Cream Capital of the World.


JRob Zetelumen

Friday, Feb. 2, 2018

Somehow the ice cream tastes better here then it does in the store. I preferred the old location but this is nice too. I miss the attached museum, but I like the view screens at the tables that explain the history. It's not easy to drive past Le Mars without succumbing to the desire to stop for ice cream.

Sarah Rivas

Wednesday, Jan. 24, 2018

The place was really nice. The building has 2 stories and plenty of places to sit. The main level has seating, the ice cream counter, and a small gift shop area. My kids loved it. All the people were friendly and helpful.

Jane Bissen

Wednesday, Feb. 7, 2018

Fabulous, friendly service, very nice shop, lots to look at for blue bunny history. Loved the experience! The ice cream sample plate was amazing.

Liz DeBoer

Tuesday, Aug. 15, 2017

Excellent atmosphere, even better ice cream and traditional items such as sundaes and banana splits. There is enough seating for as many guests as you could possibly imagine to visit the parlor at one time. There is much more than ice cream, there are historical items, an excellent gift shop with many interesting items, I enjoyed the couches and relaxing environment in the upper level. Three photo center with giant props with the option to email your pictures it's definitely fun for all ages. I've also attended events in their lathe meeting rooms, which is great option for large groups. Another bonus is that they have a beautifully designed and well maintained restroom right near their elevator.

Diane Desy

Wednesday, Jan. 3, 2018

If you are in or near LeMars you just have to visit! If you aren't in LeMars make a special trip! Friendly locals serve yummy Blue Bunny ice cream in an old fashioned parlor setting. Visit the mini museum upstairs. Find a gift in the cute little shop. You can't help but leave happy.